Monday, 24 March 2014

The Return of Fur

There was recently a really interesting article in the paper which I wanted to talk about as I think it is a really important issue- fur has returned. 

PETA says 95 per cent of British women say they wouldn't wear fur. Until recently wearing fur was demonised and chances are you would have had red paint thrown on you if you wore it. However, their hard work seems to be unravelling...



At London Fashion Week, the Donatella Versace show had white mink coats decorated with fox fur, and Jean Paul Gaultier had orange fox fur stoles, pink rabbit fur on coats, and Mongolian fur on skirts. Tom Ford used purple fur and Roksanda Ilincic created patchwork designs. Fur was also seen on the public at the Cheltenham Festival and is worn by countless celebrities, such as by Kate Moss and Rihanna. Five supermodels appeared in the 1994 PETA campaign 'I'd rather go naked than wear fur' but only Christy Turlington still avoids fur today. 




The fur industry argues it is ethical and luxurious with a campaign aimed at young women, with a key strategy being collaboration with fashion students, to convince the designers of the future to use their product. Despite claims that faux fur offers no difference to real fur, furriers argue that fur offers better quality and but is also more eco-friendly because it lasts forever and therefore is not just thrown away like so many fashion products are now a days- materials like cotton also use huge amounts of chemicals and pesticides. Another argument is that people eat meat and wear leather so why not wear fur. 

However many still avoid fur- celebrities such as Eva Mendes and Natalie Portman never wear fur, Stella McCartney is known for her ethics and brands such as the Arcadia Group, Selfridges, Harvey Nichols and Liberty have all pledged not to sell it. 

It is important to remember that there are no animal welfare laws in China, so animal cruelty is rife. I personally think this is reason enough in itself to avoid wearing fur- whatever designers and brands can create with real fur can always be replicated with faux fur. And with so many different techniques used with fur in fashion, it rarely looks natural- often dyed or thinned, as seen on the catwalks at Fashion Week- so why does it have to be real? I think the fashion industry can be seen as shallow and superficial and the increase in using real fur is not helping its case. It will be interesting to see how long this trend lasts, and if fashion and trends can overcome ethics and protecting innocent animals. 


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